Jaguar Land Rover Special Vehicle Operations (SVO) has today officially opened its new Technical Centre near Coventry.

The new £20m facility will be the headquarters of SVO and will house manufacturing, paint, technical and customer commissioning and presentation zones inside the 20,000m2 facility.

Said to have been inspired by a Formula 1 engineering centre, the new centre represents the growth of Jaguar Land Rover Special Operations – the specialist division of Jaguar Land Rover created back in June 2014 to build a business responsible for halo car products, vehicle personalisation, and classic car programmes by Jaguar Land Rover Classic.

In future, company bosses say customers will be able to visit the Technical Centre’s Bespoke Commissioning Suite by invitation, where a member of the Jaguar or Land Rover design team will assist the customer in the customisation process.

“We will encourage customers to participate in the design of their own vehicles, to give a real sense of emotional connection to something that they have created; something unique,” said Greg Clark, director of Vehicle Personalisation.

“The new Special Vehicle Operations Technical Centre is a major step forward in meeting the desires of our most discerning customers,” added John Edwards, managing director of Jaguar Land Rover Special Operations.

Since June 2014, SVO has launched the F-TYPE Project 7 and new, 200 mph-capble F-TYPE SVR, as well as the Range Rover Sport SVR and Range Rover SVAutobiography.

Sales of SVO products across both the Jaguar and Land Rover brands totalled more than 3,600 in the 2015/16 financial year.

Source: Jaguar Land Rover

Tags: car design, car personalisation, classic cars, F-Type SVR, Greg Clark, Jaguar Land Rover Special Vehicle Operations, John Edwards, manufacturing, SVO