Lotus claims to have recorded its best half year car sales since 2008/09. In addition, car sales for the second quarter of the current financial year show a rise of 69% compared to 2013-14.

For the months of July, August and September 2014, Lotus sold 609 cars worldwide, a 69% increase over the same period last year and the best figure since 2007/08. This quarter contributed to the half year total of 1114 cars, compared to 746 cars in the first six months of the last financial year – a 49% increase – and the best half year car sales since 2008/09.

Leading the sales is the Exige which accounts for around 39% sales and advanced orders, closely followed by the Elise and the Evora. Japan continues to be the leading market for Lotus sports car sales, followed closely by the UK, USA, Germany and France. The highest growth in sales was recorded in Japan, followed by Germany and France.

Lotus CEO Jean-Marc Gales said, “We have just announced a proposal to restructure Lotus’ worldwide workforce in order to reshape the organisation and to reduce costs. This reshaping, combined with increasing sales of cars is vital to Lotus building a strong, sustainable future for the business.”

The next Lotus to enter the market in November 2014, the new Elise S Cup, is said to be the most track-focused of the Elise range. Lotus says the Cup edition is able to lap the company’s test track three seconds quicker than Elise S.

Source: Lotus

Tags: Elise, Evora, Exige, Jean-Marc Gales, Lotus, sales