Kia has revealed the first official images of the EV6 – its first all-electric car that is to be built on a brand new dedicated EV platform.
The EV6 is also the first of Kia’s next-generation battery electric vehicles to be developed under a new design philosophy that signifies the Korean brand’s shifting focus towards electrification.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated,” says Karim Habib, senior vice president and head of Kia Global Design Center. “Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
As part of the company’s brand transition, Kia’s new range of fully-electric cars will be named according to a new naming strategy, which the company says will bring simplicity and consistency across all global markets.
As such, all of Kia’s new dedicated BEVs will start with the prefix ‘EV’, followed by a number that corresponds to the car’s position in the line-up.
The EV6 will make its global debut during the first quarter of 2021.
