Caterham Cars has sold more vehicles to overseas buyers in 2013 than in any other year in the firm’s history. Its export sales now represent over 61 per cent of all units sold.

As the result of an expanding export team, the British sportscar marque has notched up over 300 export sales of its famous two-seater Seven model in 2013, outstripping last year’s total by 25 per cent.

Outside of the UK, Caterham Cars’ largest market is France accounting for almost a third of its overseas sales in 2013.  Japan follows closely, almost doubling its sales year on year. More progress is expected in the Japanese market, thanks to the introduction of the new Seven 130 (the 130 is the Japanese market version of the 165 (160)).

Meanwhile Swiss dealer Kumschick Sports Cars cemented its 30-year relationship with the British sports car with the most successful sales year in over a decade; the best-selling model being the Seven 485.

Caterham’s profile also continues to rise across the Atlantic, largely due to its partnership with Dyson Racing which imports the SP/300.R racer. Caterham recently announced Superformance as its sole new North American importer for its Seven products and the appointment has already seen a positive impact on sales. Caterham says it intends to see USA sales volumes rise over the next three years as it further develops the local market.

Overseas expansion continues further afield with new dealers already appointed in South American markets Chile, Peru and Colombia.

Contributing to the strong export performance are new models which conform to strict EU6 regulations, including the 240ps Seven 485 and the entry-level Seven 165. Caterham’s one-make racing championships also continue to develop in markets outside of the UK.

The Caterham Group – formed by a team led by Tony Fernandes – incorporates Caterham Cars, Caterham F1 Team, Caterham Technology & Innovation, Caterham Composites and the recently-announced Caterham Bikes division.

Source: Caterham

Tags: Caterham, Dyson Racing, export, Kumschick Sports Cars, sales, Seven, Tony Fernandes