Aston Martin has unveiled the Lagonda Vision Concept at the Geneva motor show, marking the relaunch of the famous 114-year-old Lagonda nameplate.
Taking aim at the likes of Rolls-Royce and Bentley, the all-electric design study previews a future luxury saloon that is set to enter production in 2021.
Designed from the inside out, the vehicle is also claimed to cover up to 400 real world miles between charges and further gets Level 4 autonomous driving capability, meaning its able to drive itself in most situations without any input from a driver.
“The electrification revolution means there is no longer any need for horse and carriage design, and our new concept shows the scope of design opportunities that open up once you no longer need to provide space for a large power source directly in front of the passenger compartment,” says company design boss, Marek Reichman. “The shape of the Lagonda Vision Concept is the result of satisfying a number of different requirements: The need to make a bold design statement, to establish Lagonda as a company of the future and to show how technological advancement can help liberate design too. So while Aston Martin design language can be seen as organic and natural, that of Lagonda is more sculptural, shocking and challenging.”
Alongside the new concept, two 40 per cent scale models were also displayed in Geneva, one coupe concept and one SUV concept, to illustrate how the Lagonda design language could be adapted for the future.
“We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,” says Aston Martin boss, Andy Palmer. “Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”
