World’s Largest Bugatti Showroom Opens in Dubai
The largest Bugatti showroom in the world has opened its doors on Sheikh Zayed Road in the centre of Dubai.
As well as covering an area of 240 square metres, the new space also gets an imposing entrance: It features a 4-metre-high ‘horseshoe’ – a design element that is normally found on a Bugatti’s radiator grille.
Inside the building customers and guests are welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection.
With 30 orders already received for the new Chiron, Bugatti UAE is currently the French brand’s most successful dealership underscoring the high importance of the Arabian peninsula as one of company’s key sales markets. All in all, the region accounts for 26 per cent of orders received for the Chiron.
“A location of this significance and appeal for our brand has earned a superlative showroom,” said Stefan Brungs, Bugatti sales and marketing boss, on the occasion of the official opening of the new showroom. “Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region. Some of them are proud owners of car collections with even several Bugatti super sports cars. A passion for ultimate performance, luxury and individuality is especially in evidence here. The new showroom will not only be the perfect platform for the Chiron but also honours our special customers.”