Audi Designs ‘Luft’ Armchair for Italian Furniture Maker Poltrona Frau
Walter de Silva, Head of Volkswagen Group Design, has joined forces with the Audi Concept Design Studio in Munich to create an armchair called “Luft” – the German word for “air.” A curved aluminum element – symbolising Audi lightweight construction – aims to lend the armchair a “weightless appearance”. Furniture-maker Poltrona Frau of Italy presented the new armchair last night in its showroom in Milan.
“The unique thing about this project is the fusion of Poltrona Frau’s invaluable handcrafting expertise with the research, the experimental approach and the conceptual methods of Audi design,” explained Walter de Silva speaking about the partnership. His goal for the seat’s design was to achieve a certain balance between craftsmanship and high-tech.
The concept behind the armchair was to create a place to unwind. “In the picture of a chair, I see order and discipline – an armchair, on the other hand, suggests precisely the relaxation that I’m longing for at the end of a long day of work,” he commented on the design. The designers kept this approach in mind when selecting the materials and when crafting the chair’s functional design.
An aluminum element traces the contour of the chair from its backrest to its feet while also serving as the chair’s base. The armrests, together with the seating area, form a curved line that has been inspired by the extended wings of a bird. “The chair finds its balance in the contrast between the cool, technical feeling of the aluminum and the warm, supple leather,” said Simona Falcinella, Head of Design Colour & Trim at Audi.
Production of the designer piece followed two years of research. Roberto Archetti, Brand Director of Poltrona Frau, said: “The development of ‘Luft’ with Walter de Silva and the team from Audi design was an exciting challenge and an important, enriching experience for us.”