The Volvo Concept XC Coupé won two design awards this week, which is perhaps a positive sign for Volvo Car Group’s (Volvo Cars) new design language.

The XC Coupe was awarded the title “Best Concept Car” at the 2014 EyesOn Design Awards at the 2014 North American International Auto Show, while Volvo’s latest concept vehicle also won the award for “Best use of Colour, Graphics and Materials”.

The  2014 Detroit Motor Show marked the world premiere of Volvo’s new XC Coupé – the second of three concept cars that showcase the company’s future design direction. Like the Concept Coupé, the XC Coupé demonstrates the design possibilities of Volvo Cars’ new Scalable Product Architecture (SPA) that will underpin most cars from Volvo Cars in the future, starting with the all­new Volvo XC90 that premieres later this year.

“I’m honoured and very happy of course. This is very encouraging, and it shows that Volvo’s new design direction is appreciated not only by the general public and the press, but also by the leading people in the car design business. And Volvo Cars has only just started its exciting new journey with a brand new design language,” says Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

The EyesOn Design Award ceremony is an annual event that takes place in conjunction with the Detroit Motor Show. The EyesOn Design Award jury is comprised of prominent car designers representing both car makers and academia.

Source: Volvo

Tags: 2014 NAIAS, car design, concept car, EyesOn Design Award, Scalable Product Architecture, Thomas Ingenlath, Volvo