MOIA, the mobility startup from the Volkswagen Group, has unveiled a new ride-pooling concept vehicle just one year after its inception.
The fully-electric design study aims to show off new mobility options that will “significantly” reduce traffic in major cities.
“In 2018, we’ll be ready to launch our ride pooling concept internationally and take the first steps toward our goal of reducing the number of cars in major cities by one million in Europe and the USA by 2025,” claims MOIA’s CEO, Ole Harms.
As a first project, the entire ecosystem including the newly designed car will launch in Hamburg at the end of 2018. “We’ll be able to offer the complete ride pooling value chain – as needed or just individual pieces,” says Harms.
Built by Volkswagen’s Commercial Vehicles division in just ten months, the six-seater is claimed to have a range of more than 186 miles and can be charged up to 80 per cent in about 30 minutes.
The interior features standalone seats that are equipped with convenience features such as dimmable reading lights, USB ports, as well as WiFi connectivity. The automatic door and handlebar are claimed to make getting in and out of the car easy, while luggage can be stored in a dedicated area next to the driver.
“The car represents total comfort and is a crucial piece of our consistent service experience. We developed it using our co-creation process, which involved multiple rounds of potential users of various age groups testing cars and providing feedback. Many of the ideas from this process went directly into the development of the car. We’re also working on other future versions as well,” says MOIA COO, Robert Henrich.
In addition to the car, the system consists of a customer app, which passengers use to book and pay for a MOIA. The app shows which cars are available and how much the ride will cost before a customer books a trip. A pooling algorithm groups passengers with similar destinations together in order to increase the capacity for each car and to avoid detours.
Volkswagen says MOIA has been testing its service in Hannover since October of this year.