The Audi Design Team has developed an entirely virtual car for Summit Entertainment’s film adaptation of the novel “Ender’s Game”. The Audi fleet shuttle quattro aims to blend easily into the world of the science fiction feature film and combines futuristic design and technology.
The fictional vehicle marks the first time the car company has unveiled a purely virtual Audi in a feature film. The brand with the four rings collaborated with director Gavin Hood and the production team to use the latest technology to digitally integrate the Audi fleet shuttle quattro into the futuristic environment of the film.
The company noted that the technologically advanced world of “Ender’s Game” is reflected in the design of the model. “The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at Audi. “As a result, our Audi becomes part of this fictional world.”
“Designing the Audi fleet shuttle quattro was similar to customising a tailor-made suit. We adapted it to the requirements of the world in ‘Ender’s Game’ and at the same time had to take care to preserve our brand values,” said Frank Rimili, chief designer for the film project. “We were ultimately able to perfectly project our design philosophy into the fictional world of the movie.”
Linda McDonough, a producer of “Ender’s Game,” added, “The Audi brand is already very forward thinking which made their inclusion in our film an organic fit.”
Summit Entertainment, which co-financed the film with OddLot Entertainment, will release the film in the United States.