VIDEO: Land Rover Creative Boss Gerry McGovern Reveals Design Inspiration
Modern automotive design is, by necessity, high-tech and computer-led – leading to the belief that the human touch has largely been lost. But the creative mind behind one of the UK’s most successful car brands likes to take influence from beyond the computer screen in order to design cars.
The Range Rover is one such car. Launched in its original guise in 1970, it is considered by some to be something of a ‘design icon’.
And now, as Range Rover celebrates its 45th anniversary, Land Rover’s design director and chief creative officer Gerry McGovern gives an insight into five objects that have inspired and influenced the way in which he approaches his work:
1. Round Café, Coventry
This cylindrical café, which opened in the late 1950s, was a symbol of the modernist design philosophy introduced by Coventry town planner Donald Gibson, and has been regarded as a city centre landmark ever since.
The building, like many built in Coventry at the time, stood as a symbol of post-war optimism. “During the 1960s, the whole city centre was really modern, with mosaic tiling and large expanses of glass – most of the buildings in the town centre were forward thinking,” says Gerry.
“My mother worked in the café for a while and I used to sit in there as a child. It felt like being in a spaceship. So I was introduced to this world of modernism and futuring from a very young age, which is something that has always stayed with me.”
2. Eames lounge chair
The iconic Eames Lounge Chair was designed by Charles and Ray Eames for the Herman Miller furniture company in 1956. The chair’s shape, exposed structure and base materials of molded plywood and leather is said to be inspired by a baseball mitt.
The Eames chair has been a design favourite of Gerry’s for many years, representing a timeless piece that has both utility and purpose at its core. “It is perhaps an obvious choice for a designer to make, however it’s so good and continues to give me pleasure, which is what ultimately all good design should have the ability to do. For me, it’s a piece of design that is still relevant today,” says Gerry.
“The Eames chair has certain values that are important to me as a designer. For example, being true to materials. The fact that, rather than covering up the structure, the designers chose to celebrate it. However, by continually refining and updating the materials and finishes, as well as improving the quality of construction with more contemporary materials, softer leathers and lighter woods, means that it’s still as relevant today as the day it was designed.”
3. Josef Albers – ‘Never Before I’ series
German-born Josef Albers was an artist and teacher who specialised in painting, printmaking, murals and architecture. After emigrating to America in the 1930s, Albers was regarded as an important influence on generations of younger artists and was credited as an innovator in the fields of Op art and Colour Field painting.
The clarity and precision of Alber’s work is of particular significance to Gerry, he says: “Albers is recognised as one of the world’s greatest modernist printmakers. To me, the beauty lies in the precision of each colour against the other. There is absolute clarity in his work.
“One of the reasons why I admire Albers so much is the precision that he achieved through silkscreen printing, which meant he could create perfect lines of connecting colour. The colours are so vibrant, so rich. I never tire of his work – I bought my first collection by Albers more than 15 years ago and while I’ve sold many other artists work over the years, I’ve always kept the Albers.
“When creating an initial vehicle design, you start with the fundamentals, which are optimised volume and proportions and followed on by surfacing and detail. There is a sense of graphic design and symbolism in a lot of my favourite art, Albers’ printmaking is a perfect example.”
4. Kaufmann Desert House, Palm Springs, California
Designed by Richard Neutra in 1946, the Kaufmann House is located in Palm Springs, California. It was created for the businessman and philanthropist Edgar Kaufmann and was purposefully designed to sit in juxtaposition with the surrounding mountains. It is seen as a prime example of modernist architecture.
The design aesthetic particularly resonated with Gerry, he says: “The Kaufmann House has that sense of bringing the outside in, which is something that we deliberately tried to incorporate with the inclusion of the panoramic roof on our Range Rovers.
“Many of our customers are being chauffeured through cities and want to look up and be able to take in their surroundings. We felt that it was important to introduce the large glass roof so we could bring a sense of the environment into the vehicle and thus create a sense of occasion.”
5. Patek Philippe Calatrava watch
Since 1851, Patek Philippe has produced some of the world’s most well-known timepieces. Gerry owns two examples of the Swiss ultra-luxury watch manufacturer’s work – the Nautilus and Calatrava. He says: “The Calatrava particularly represents, in my view, a masterclass in simplicity and sophistication. It’s as much about what it doesn’t say, as what it does say. It’s a beautiful thing – the notion of ‘less is more’ is a fundamental part of its design philosophy. Every detail on the watch is doing a job.
“All five of these objects have the ability to connect on an emotional level. For me, emotional design has three key components. The first is visceral – when you look at it do you desire it. The second is behavioral – when you use it does it do what it’s meant to do. And finally, reflective – once you have experienced it, does it continue to excite. To me, Range Rover epitomises all three of these components.”
Source: Land Rover