Video Interview: Volkswagen Head Designers Walter de Silva and Klaus Bischoff Discuss the New Golf
Volkswagen is intensifying its customer dialog with the launch of a new international brand magazine. From November 2012, “Das Auto. Magazine” will be available on the internet in six languages for seven countries at www.dasauto-magazine.com. The magazine is one of the first publications to appear at regular intervals which can be read on a wide range of screen types as well as smartphones owing to what VW calls “responsive design”.
There is also a scheduled print edition of the English version of the new 92-page magazine.
“The new brand magazine introduces an innovative cross-media corporate publishing concept that can be adapted for the international public and to suit very diverse market needs”, Jürgen Stackmann, Head of Marketing at the Volkswagen Group and the Volkswagen Passenger Cars brand, said. The new concept has a distinctly journalistic style while at the same time also making intensive use of the possibilities offered by the various communication channels.
“Das Auto. Magazine” replaces both the “Volkswagen Magazine” print magazine and Volkswagen’s online and app customer magazine called “Das.” The Berlin-based content agency KircherBurkhardt won the pitch for this integrated magazine concept in the summer.
The first online edition features an exclusive video interview with VW Head Designers Klaus Bischoff (pictured top right) and Walter de Silva (bottom right) in which they discuss the character of the new Golf: