VIDEO: Hyundai Car Designer Thomas Bürkle Discusses the New i10
In this video Thomas Bürkle, Chief Designer at Hyundai Motor Europe Technical Centre, discusses the design of the recently unveiled i10 city car.
The South-Korean car-maker officially revealed the new generation i10 back in early September. The new A-segment model has been developed entirely in Europe, and represents the latest interpretation of the company’s ‘fluidic sculpture’ design philosophy.
Cumulative i10 sales across Europe (2007-) have surpassed 450,000 units, peaking in 2009 at 107,000 sales. In 2010, the i10 was the best-selling Hyundai vehicle in Europe; in 2012 it was still the fourth best-selling model.
The latest iteration claims to be a true European car – it has been designed and engineered from the ground up at Hyundai’s European R&D centre, HME TC, at Rüsselsheim, Germany, specifically for European buyers, and is, for the first time, manufactured in the region, at the company’s recently-expanded plant in Ízmit, Turkey.
According to Hyundai’s marketing bosses, design is currently the number one reason European customers choose to buy a Hyundai Motor in any segment, with 31% citing it as their primary purchase consideration (versus an industry average of 29%).
At 3665 millimetres (mm), the new i10 is 80 mm longer than its predecessor, and one of the longests cars in the segment. Likewise, the refreshed model goes from being the narrowest model in the A-segment to the widest at 1660 mm (+ 65 mm). As well as a 40 mm lowered roofline, which now stands at 1500 mm, the revised bodyshell features a sharper belt line and side belt moulding.
The bodyshell is also stiffer, owing to the use of high-tensile steel, tailored blanks, reinforcing loops and additional bracing, with torsional rigidity increased by 27% over its predecessor. High-tensile steel now forms 29.2% of the body structure – a significant increase over the 9% utilised in the original i10.