Kia has this week unveiled an all-new model at the 2018 Paris Motor Show, with the so-called “shooting brake” having been designed, developed and engineered exclusively for Europe.
Called the “ProCeed”, the new car is effectively a production version of the 2017 Kia Proceed Concept, albeit not anywhere near as dynamic looking.
It becomes the third member of the new, third-generation Ceed range, which already comprises an estate variant, namely, the Ceed Sportswagon.
While the ProCeed shares its frontal architecture and design with its two siblings, everything rearwards of the A-pillar is completely different. It is also lower and longer than both its Ceed hatchback and wagon stablemates.
In keeping with its flagship status, the ProCeed will also only be available as a high-performance GT model or in ‘GT-Line’ specification, with the latter featuring design cues taken from the Korean brand’s performance front runner, the Kia Stinger.
However, despite their only being two trim levels, the car is set to be offered with four engine options – three petrols and one diesel. Each engine will be paired with a six-speed manual transmission, while two of them will also be made available with Kia’s seven-speed double-clutch transmission.
“The all-new ProCeed is a bold and vibrant reinterpretation of our hatchback ambassador. It not only embodies Kia’s youthful dynamism and emotional engagement, but also combines rakish muscularity with the versatility of a new five-door body to create a unique proposition in Europe’s incredibly competitive mid-size family car segment,” claims the head of Kia’s European Design Centre in Frankfurt, Gregory Guillaume.
“The ProCeed takes the Ceed model family in a bold new direction. Where the Ceed Sportswagon majors on practicality, the ProCeed provides couples or young families with the space and versatility of a wagon, combined with an emotive, swept-back design,” adds Emilio Herrera, chief operating officer for Kia in Europe.
Production of the ProCeed is scheduled to begin in November, with sales expected to commence exclusively across Europe in the first quarter of 2019.