Vespa Confirms Europe-Wide Launch of New Retro-Styled Primavera
Italian scooter brand Vespa has confirmed its new Primavera model is to be officially marketed all over Europe.
The new retro-themed scooter design was originally unveiled a month ago at the 2013 EICMA show in Milan.
With a heritage dating back to 1968, the Primavera remains as one of the longest-running models in the history of Vespa, and has enjoyed unisex appeal thus far.
Power-wise, the latest incarnation is to be offered in three displacements: 50cc (two- or four-stroke), 125cc (11 hp), and 150cc (13 hp).
The new Primavera follows on from the debut of the Vespa 946, which was introduced to the American market back in October of this year after already having been introduced in Europe and Asia.
Piaggio-owned Vespa claims current sales are approaching an all-time high: from January to October 2013 the brand sold more than 158,000 units worldwide, 20,600 vehicles more than the 137,000 sold in the first ten months of 2012.
This comes on the back of improved sales figures for the last ten years: overall sales reached 58,000 units back in 2004; these numbers rose to 100,000 in 2006; and then 165,000 last year in 2012.
In less than ten years, from January 2004 to October of this year, a total of 1,207,827 Vespas have been sold worldwide.