Vauxhall to Unveil ADAM ROCKS Concept in Geneva
Geneva show-goers next month will be presented with the ADAM ROCKS concept, an urban mini-crossover that Vauxhall hopes will create a new segment in the industry.
Compared with the production ADAM, ROCKS is taller, wider, tougher yet more compact in appearance, while offering a cabrio roof. It showcases how ADAM’s personalisation – the current production model has over a million different specification and trim combinations – could be taken one step further.
“With even bolder design than any other ADAM, the ROCKS shows the vast potential for personalisation our stylish urban-chic newcomer offers. It combines the toughness of a crossover with the coolness of open air driving,” said Malcolm Ward, Vauxhall/Opel Lead Design Director. “As a symbol for fashion-led, active drivers wanting to stand out from the crowd, ADAM ROCKS is just one possible answer to the question of how new development paths for this unique car could be forged.”
ADAM ROCKS’ new crossover body style is supported by a chassis that is raised 15mm with a 20mm wider stance. Agile parkour athletes, who move from one place to another, negotiating urban obstacles in between, were the inspiration for this sporty crossover concept.