Toyota to Display ‘Camatte57s’ Concept Car at Tokyo Toy Show
Toyota will display an open-top family-oriented concept at this week’s International Tokyo Toy Show.
The concept – called “Camatte57s” – is aimed at bringing parents and children closer together as they work in collaboration on building their ideal car.
The vehicle aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to experience the fun of driving, car customisation and car enthusiasm together.
Compared with the “Camatte” concept shown last year, the Camatte57s allows a greater ease and range of customisation possibilities.
The name Camatte is based on the Japanese word for care and is meant to signify “caring for others” and “caring for cars”.
The “s” stands for the Japanese word sawaru, which means to touch. The name thus reflects the idea that people should feel more in touch with each other and with vehicles.
Major design features:
• Detachable body panels enable easy, extensive customisation: The vehicle body exterior consists of 57 detachable small lightweight panels to allow easy and extensive colour and design customisation.
• Open-top roadster styling with compact and intimate interior: The roofless design offers an open driving experience while also enhancing visibility to increase ease of customisation.
Seats are in a closely arranged triangular configuration with one front seat and two rear seats to emphasise family intimacy and facilitate communication.
• Even children can drive: Acceleration and braking pedals and seats can be adjusted to enable operation by children, while an adult seated in the rear-right seat assists steering and braking to help develop the child’s driving skills.
The concept will be displayed in the Kids Life Zone at the Toy Show, which runs June 13-16 at the Tokyo Big Sight exhibition centre.