SsangYong Reveals SIV-1 CUV Concept
SsangYong has revealed its SIV-1 (Smart Interface Vehicle) mid-size premium CUV (crossover utility vehicle) concept at the Geneva Motor Show. The car is the next iteration of a concept series first seen as the multi interface XIV presented at the 2011 Frankfurt Motor Show. Designed to embody the brand’s philosophy of ‘Robust, Specialty, Premium’, the car will become a strategic model within the SsangYong range.
The design of the SIV-1 is influenced by nature, and represents SsangYong’s new design philosophy of ’Nature Born 3 Motion’. This is the central theme of SsangYong’s vehicle design language that was first articulated in the XIV concept series.
SIV-1’s exterior design embraces the multi-purpose styling cues of the crossover to satisfy the numerous different customer demands for this type of vehicle. It adopts the all-in-one concept of the crossover while incorporating many other design elements of other vehicle types.
The wide C pillar separated by the greenhouse style moulding and roof line, aims to evoke a sensation of speed and robustness to highlight the sportiness of the vehicle. At the front, the radiator grille is at the same time blended with and separated from the headlights. The division of the rear defines the car’s sense of dynamism by flowing sidelines all the way to the back.
Interestingly, a nano tube technology-based high function heat coating is applied to increase driving safety and secure better driving conditions. An ultra thin heat film coating technology is applied to all window and exterior mirrors to remove frost quickly and to further ensure good visibility and safety. A glass-heating system also removes window frosting in cold weather in the shortest time possible while maintaining an optimal internal temperature and ideal driving environment.
The SIV-1 is the realisation of SsangYong’s long pursued ‘Multi Interface Vehicle’ architecture, designed to offer a new concept of a ‘venue for communication on the move’ by converging a car with new technologies and IT.