SKODA Rapid Wins ‘red dot’ Product Design Award
The Skoda Rapid has received a red dot design prize for product design. An expert jury annually awards this internationally recognised seal of quality for outstanding design in one of the world’s largest design competitions, the “red dot design award”. The Skoda Rapid is the sixth Skoda model line to be honoured with a red dot.
In 2012, the Rapid became the first series Skoda to feature the brand’s new design language. “The Skoda Design Team and I are very happy about this award. We have put lots of work and dedication into the development of the new Skoda design language, and the Skoda Rapid is our first series car to feature this new design,” says Jozef Kabaň, head of design at Skoda. “For us, this award is a great recognition of our effort.”
Additionally, the ŠKODA Octavia received an “honourable mention” for what the jury considered to be an especially ingenious detail solution, but the experts have yet to release any specifics.
Back in 2010, two Skoda models, the Skoda Yeti and the Skoda Superb, won the red dot. The Skoda Fabia had previously taken the prize in 2008, following the Skoda Roomster in 2007. The first Skoda to win over the judges (in 2006) and receive the red dot had been the Octavia Combi. This brings the number of the brand’s models to be awarded the coveted distinction to six.
This year, 1,865 designers, architects and companies from 54 countries submitted a total of 4,662 products – more than ever before in the history of the red dot – to the jury’s verdict. The 2013 red dot award’s “product design” section comprised 19 different categories.