SKODA Octavia Design Sketches
The new third generation ŠKODA Octavia was revealed in early December 2012.
ŠKODA instructed design chief Jozef Kabaň and his team to revise the car from head to toe, with the goal of creating “enthusiasm at first sight” in the eyes of consumers.
Based on the VW Group’s MQB platform, the design combines a saloon shape with the practicality of a large hatch. Upon its unveiling, ŠKODA CEO Winfried Vahland went so far as to describe the car as “the heart of the ŠKODA brand”.
Today ŠKODA has released a series of sketches cataloguing and illustrating aspects of the Octavia’s product design process.