The Royal College of Art / FIAT Two of Kind Project came to its conclusion this week with 10 prize winners announced following a series of special presentations at the college in London last Wednesday.
Design Master’s students at the Royal College of Art – the first university in the pan-European rollout of the ‘Fiat Likes U’ car sharing scheme – were invited to take part in a training experience which, between October and December 2013, saw 51 students from the institution compete in imagining the possible developments of the 500 and Panda models by 2020.
Students were mainly from the RCA’s MA Vehicle Design programme, with students from other relevant design master’s programmes were also invited to take part.
The project tasked student designers, from all over the world and divided into interdisciplinary teams, with developing new solutions for the 500 and Panda’s interiors and exteriors which integrate innovative, immediate ideas in various areas, such as interactivity, digital interface, sustainability and global appeal. Each project had to take the various markets into account while also respecting the core stylistic features of the Fiat brand.
Assessed on the basis of specific criteria – stylistic value, functionality, innovation, originality, connection, market coherence, product, users, communication and quality of the presentation – all the designs were subjected to detailed analysis yesterday during the final presentation to the panel, comprising Lorenzo Ramaciotti (Head of Global Design Fiat-Chrysler), Andreas Wuppinger (EMEA Design Fiat), Senior Designers as well as teachers and staff of the Royal College of Art.
Following 14 presentations, 10 students were singled out for their particular design concepts and these winning students will visit the FIAT Centro Stile (Styling Centre) in Turin to turn their designs into clay models and will also be offered paid internships at FIAT’s Centro Stile between July 2014 and February 2015.
Fiat has further decided to continue the scheme in the New Year.