Rolls-Royce Unveils Cars Inspired by Art Deco Design
Taking inspiration from one of the major artistic movements of the 20th century, Rolls-Royce Motor Cars has revealed a selection of Ghost and Phantom family cars that celebrate the Art Deco era.
The models were unveiled at the Paris Motor Show 2012, in homage to the 1925 Paris Exhibition or Exposition Internationale des Arts Décoratifs et Industriels Modernes that gave the movement its name.
The Ghost is presented in two-tone, Jubilee Silver atop Cobalto Blue, whilst the interior features crafted marquetry in front and rear. A Phantom Series II Drophead Coupé furnished in resplendent mother of pearl completes the show line-up.
“In Paris we have elegantly captured the essence of one of the great periods in 20th century design,” said Torsten Müller-Ötvös, Chief Executive Rolls-Royce Motor Cars. “These Art Deco-inspired motor cars stand as a testament to the breadth of the Rolls-Royce bespoke offering, reinforcing the marque’s position as the world’s leading manufacturer of luxury goods.”
For Phantom Series II customers, exterior colours will be offered in Infinity Black, Arabian Blue, Powder Blue or Arctic White, and feature a bespoke, twin coach line with an Art Deco motif. An illuminated Spirit of Ecstasy, hinting at ornamental glassware of the day, completes the exterior detailing. Inside Phantom’s coach doors, touches like Art Deco headrest embroidery, bespoke inlays on piano black veneer and tread plates sporting Art Deco motif further reference the style of the period.
“For over a century a Rolls-Royce motor car has taken inspiration from the prevailing style of its time whilst retaining the marque’s unique design aesthetic,” added Giles Taylor, Design Director, Rolls-Royce Motor Cars. “Art Deco was defined by theatre, glamour and a sense of excitement. Working to create contemporary interpretations of these classic themes has been enormously rewarding for everyone in my bespoke design team.”
Akin to the artisans of what is sometimes called high Art Deco, only the very finest materials are employed. Cashmere and leather combine to create an interior ambience that cossets passenger and driver in hallmark Rolls-Royce luxury.
Specially sourced wood veneers, selected for richness and complexity of grain, are adorned with mother of pearl or silver inlays – the form and structure of the pieces reminiscent of the fine cabinet making so prevalent in the Art Deco period.
In early 20th Century design, Rolls-Royce cues provided inspiration for Art Deco’s leading designers in fields beyond automobile manufacturing. The Spirit of Ecstasy, the mascot that has graced the prow of every Rolls-Royce motor car for 101 years for example, influenced Marcel Bouraine’s Papillon. His 1928 figurine in glass featuring flowing lines and outstretched wings helped define the decorative elegance of the era.
To further celebrate the new special edition vehicles, Bentley’s design team have designed a series of posters that are evocative of the Art Deco graphical style.