Rolls-Royce Achieves Highest Sales in 115-Year History
Rolls-Royce has achieved the highest annual sales in its 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018.
Last year also marked the introduction of the first ever Rolls-Royce SUV in the form of the Cullinan, a number of which were delivered to customers before the close of 2018 – and for which the forward order book is claimed to be “filling well into the second half of 2019”.
Besides the new SUV, the refreshed Phantom was said to have been another major growth driver, flanked by the Wraith and Dawn models.
The luxury British marque also says it experienced an “unprecedented” demand for its bespoke creations over the course of the previous year.
Overall, the Americas remained the company’s largest market during 2018.
“2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world,” said company boss, Torsten Müller-Ötvös (pictured below with the new Cullinan). “We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”
And to meet growing demand for its cars, the British manufacturer also had to take on 200 new people last year, which means the total workforce at the company’s headquarters in Goodwood, West Sussex, now exceeds 2,000 people for the first time since the site opened back in 2003.