Renault ZOE Wins ‘red dot’ Product Design Award
Renault’s ZOE has been presented with a 2013 red dot Product Design Award in the Electric Passenger Car category. ZOE is the third Renault model to secure the award, after Mégane II in 2003 and Twizy in 2012.
This year, the jury was asked to study 4,662 entries for 19 different categories. Red Dot founder and CEO Professor Peter Zec observed that success in business today is closely linked to design skills: “The winners of the ‘Product Design 2013’ Red Dot award are the protagonists of a highly developed design culture and design industry. These days, it is becoming increasingly difficult to distinguish between well-designed products.
“It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international Red Dot jury will not disappear into the crowd and will be able to fend off global competition.”
First organised in 1955, the Red Dot Design Awards have carved out a reputation on the international scene as a benchmark for design quality. Organised by the Design Centre Rhine-North Westphalia, it is one of the most coveted international competitions of its kind.
From July 2 to 28, the Red Dot design museum will host its traditional exhibition of award-winning products. In the ‘Design on Stage – Red Dot Product Design 2013 Award Winners’ section, design enthusiasts will be able to inspect the latest trends at close quarters. Indeed, visitors are actively encouraged to handle exhibits in the unique setting of the Red Dot Design Museum. This will allow them to have a hands-on contact with the design thinking that helped Renault ZOE to earn its reward.
Renault ZOE has been on sale in France since the end of 2012 and is currently marketed in most west European countries
First used for the Paris Motor Show in 2012, Renault’s ‘The Bump’ show stand concept was also rewarded with a Product Design 2013 prize by the Red Dot Award jury, in the ‘Trade Fair Stand’ category.