Land Rover has revealed the Range Rover ‘Fifty’ edition, which has been created to celebrate the legendary SUV’s 50th anniversary.
The limited-run Fifty will be restricted to just 1,970 vehicles globally to mark the 1970 birth year of the iconic model.
Based on the Autobiography variant, the Fifty features a number of bespoke exterior accents finished in “Auric Atlas” as well as two custom 22-inch wheel designs. The badging features a ‘Fifty’ script created personally by Gerry McGovern, Land Rover’s design boss, which will appear on the exterior of the car and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard and illuminated treadplates.
The Fifty’s exterior colour options also include three heritage solid paints reproduced from the original Range Rover paint palette, namely, “Tuscan Blue”, “Bahama Gold” and “Davos White”.
“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring. Its unique and pioneering sensibilities together with an unrivalled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970,” says McGovern.
Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats.
It was the first SUV to feature a permanent 4WD system when it was launched on 17 June 1970, and in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. Later in 1992 it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension. In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminium construction.