Porsche Sets New Sales Record, Over 237,000 Cars Sold Worldwide
In 2016, Porsche says it “far exceeded” its 2015 sales record. The Stuttgart-based sportscar manufacturer delivered a total of 237,778 vehicles around the world, some 6 per cent more than the previous record.
The key drivers of growth were Europe, the USA and China. The Macan and the new 718 Boxster had a particularly strong showing. Sales of the new Panamera also provided an additional boost.
There were 12,848 deliveries of the 718 Boxster, exceeding last year’s result by 9 per cent. Meanwhile, a total of 32,409 911 models were delivered, resulting in a growth of 2 per cent. The Macan reinforced its position as the best-selling Porsche with 95,642 vehicles delivered, representing an increase of 19 per cent.
In the sales regions, Europe surpassed last year’s result by 5 per cent, with 78,975 cars delivered. Germany remained roughly the same at 29,247 vehicles sold (up just 1 per cent).
Porsche also made further gains in the USA, where last year the company delivered 54,280 models, some 5 per cent more than in 2015. The company also expanded its American market by opening a second site in Los Angeles in November 2016.
Over in Asia, China was once again the strongest individual market, with a total of 65,246 vehicles delivered – an increase of 12 per cent. Porsche says it is responding to growing demand in China by further expanding its dealerships and it plans to open the Porsche Experience Center in Shanghai in 2017.
The coming weeks will also see the launch of the completely redeveloped second generation of the Panamera in the USA and China. The shooting-brake version – the Panamera Sport Turismo – will make its world premiere in March at the Geneva motor show.