Pininfarina’s Cambiano plug-in hybrid coupe concept has earned another prestigious design accolade after winning the Award for Innovation at the ADI Design Index 2013. This recognition comes together with the inclusion of the concept car in the 2013 edition of the ADI Design Index, the annual publication of Italy’s Associazione per il Disegno Industriale (Association for Industrial Design).
Founded in 1956, ADI is generally considered to be the most representative and authoritative organisation for Italian design. Selection for the publication is made by the ADI Design Permanent Observatory consisting of hundreds of experts operating through three primary channels – Territorial Commissions, Thematic Commissions, and the Final Selection Committee. Particular emphasis is paid to products that express a respect for the environment, provide public and social value, demonstrate attention to product usability, and illustrate the concept of a “design for all”.
“We are very proud to be awarded for a concept which epitomises Pininfarina’s new business profile, embodying the company’s expertise in the field of styling, design and research in the field of sustainable mobility,” said current Chairman of the Pininfarina Group, Paolo Pininfarina. “The name Cambiano has been selected as a tribute to the town where the Group is headquartered because last year marked a double anniversary: the 30 years of the Styling Centre, set up at Cambiano in 1982 on the initiative of my father, and the 10 years of the Engineering Centre, inaugurated by my brother Andrea in 2002 with the aim of adding third party engineering services to styling and development/niche production activities.”
Inspired by the Florida II (the first Pininfarina concept car), the Cambiano originally debuted at 2012 Geneva Motor Show, where it was subsequently elected as the exhibition’s most beautiful concept car. The vehicle was also honoured with the Interior Design of the Year Award at the Automotive Interiors Expo 2012 Awards.