Peugeot has revealed the ‘Sea Drive Concept’, which the carmaker has created in partnership with French boat manufacturer, Beneteau.
Officially unveiled at the 2017 Nautic Paris Boat Show last weekend, the collaborative project aims to illustrate a new way of designing a boat’s steering station.
More specifically, the functional demonstrator showcases how the design features of Peugeot’s so-called “i-Cockpit” car interiors can be utilised not only for automotive interiors, but for a wider range of applications.
Designed and built by the French brand’s in-house industrial design consultancy, namely Peugeot Design Lab, the Sea Drive Concept’s interior comprises a compact steering wheel; a large 17-inch touchscreen displaying Beneteau’s “Ship Control” interface for access to the boat’s electronic functions; a folding panel displaying the main navigational information in the pilot’s line of vision in a similar way to Peugeot’s vehicle head up display; and toggle switches on either side of the wheel for access to the main functions.
Elements of Peugeot’s car designs can also be seen in the concept’s build quality and choice of materials, which are based on its GT trim level, including Nappa leather, copper top-stitching and accents of chrome and satin.
“We are delighted to have had the opportunity to apply the carefully crafted ergonomics and design of i-Cockpit to a different industry sector and demonstrate its adaptability as a design, particularly as it allowed us to form a partnership with a brand as prestigious as Beneteau,” said Jean-Philippe Imparato, head of branding at Peugeot.