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Mercedes-Benz Embarks on Campaign to Mark the Launch of the New A-Class

As well as covering automotive design and manufacture, AutoConception intends to document how the major automakers promote, market and brand their vehicles over different mediums of advertising. For example, last week we reported on how Toyota recently allied with global advertising agency Saatchi & […]

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The Trident Iceni: New British Sports Car Set to Debut at Salon Privé

British sports car maker, Trident, will display its all-new Iceni Grand Tourer at Salon Privé 2012, held at West London’s Syon Park from the 5 to 7 September. The Iceni will showcase Trident’s patented Torque Multiplication technology. With a top speed of nearly 200mph […]

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Mercedes-Benz Developing Vehicle-to-Vehicle Communication Systems

Mercedes-Benz Research & Development North America (MBRDNA) has revealed that it is supporting the U.S. Department of Transportation (USDOT) Vehicle-to-Vehicle (V2V) Model Deployment. Officially launched yesterday in Ann Arbor, Michigan, it is said to be the largest connected vehicle field operational trial in the […]

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Full Details: Continental GT Speed, Bentley’s Fastest Road Car Ever

Bentley has released full technical details of its new 205 mph (330 km/h) Continental GT Speed ahead of its official international show debut at the Moscow Motor Show on 29 August. The car is the fastest road-car Bentley has ever produced. Powered by Bentley’s […]

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INTERVIEW: Building a Global Brand: A Discussion with New Head of Infiniti Global, Johan de Nysschen

Infiniti offered two North American debuts while at the 62nd Annual Pebble Concours d’Elegance: the Emerg-e concept car; and the new head of Infiniti Global, Johan de Nysschen. After arriving in July, de Nysschen is stationed at the brand’s new global headquarters in Hong […]

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