One Jaguar Land Rover Selling Every 30 Seconds
A Jaguar Land Rover vehicle was registered every 30 seconds in March as Britain’s biggest car manufacturer continued a record breaking start to 2017.
Jaguar Land Rover completed its best March sales in its history with Jaguar sales up 68% to 9,484 and Land Rover achieving 22,283 sales, up by 14%, driven by a raft of new models.
“New products are driving this success, with both brands now offering a range of vehicles that suit the lifestyles and appeal to more buyers than ever before,” says Jaguar Land Rover UK managing director, Jeremy Hicks. “We are no longer an attractive alternative but a serious rival to our established competitors. With new models on their way throughout 2017 this momentum looks set to continue.”
For Jaguar, the XE achieved its best month in the UK since its 2015 launch, retailing 3,359 vehicles last month. The F-Pace SUV continues its notable start as the fastest-selling Jaguar ever while bagging more than 40 awards in its first year. The World Car of the Year finalist retailed 2,879 vehicles in March.
The XJ continues to bring in executive and fleet buyers, with 311 leaving UK showrooms in March. Jaguar claims that 8 out of 10 customers who took it for a test drive this year have gone on to make a purchase.
Land Rover, meanwhile, retailed 22,283 vehicles in March, its best sales month ever. The all-new Discovery found 3,284 UK buyers in its first full-month of sales.
And the Discovery Sport has overtaken the Range Rover Evoque as the fastest-selling Land Rover of all time in the UK, retailing 7,239 vehicles in March. Despite being in its seventh year of production, the Evoque achieved its best ever sales month, with 6,736 leaving UK showrooms last month.
Momentum is expected to continue with the impending arrival of the fourth member of the Range Rover family, the Range Rover Velar.
The first electric Jaguar, the I-Pace, will also be revealed later in 2017 and the business has announced its intention to produce a new generation of the XF Sportbrake.