Nissan Design China, previously based in Beijing, will be moving to Shanghai, the Japanese manufacturer has announced.
The design hub initially opened in 2011 in Beijing and was then expanded in 2013. The centre currently has about 50 creative staff at its new home in Shanghai and plans to increase that number to 80 by 2020.
“Shanghai’s embrace of cultural diversity attracts creative talent from all over the world, making it a growing centre of innovation,” says Alfonso Albaisa, Nissan’s senior vice president for global design. “Shanghai’s creativity will help Nissan build on our 16-year history in China to create an even better future of exciting designs for our customers.”
The China design team was responsible for the “Friend-Me” concept car (pictured above) back in 2013 and its evolution to a production car, namely, the Lannia, a compact saloon that was designed specifically for the Chinese market.
“Shanghai, our new home, is a nucleus of commerce, finance and industry,” says Yoshihisa Akiyama, president of Nissan’s Shanghai design studio. “The vibrancy and energy of this megacity will inspire us to create unique designs for the Nissan and Infiniti brands, and eventually Datsun.”
Nissan’s other main design hubs are the Global Nissan Design Center and Creative Box in Japan, Nissan Design America in San Diego, and Nissan Design Europe in London.