New Kia Soul Wins iF Product Design Award
The new Kia Soul, which celebrated its European premiere at last year’s Frankfurt Motor Show, has been awarded the ‘iF Product Design Award’.
In securing the iF design accolade, the second generation of the compact SUV – which is already on sale in North America and will go on sale across Europe in March – continues the award-winning ways of its predecessor. In 2009, the original Kia Soul was the first car by a Korean brand to receive the ‘red dot design award’. Since then, a total of 16 design prizes have been awarded to Kia models between these two design organisations.
The new Kia Soul was created by the Kia design team under the supervision of Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Company. Many of the design elements of the Kia Track’ster concept (presented at the 2012 Chicago Auto Show) are incorporated in the second-generation Soul.
“The great challenge we faced when designing the second model generation was to preserve the strong, individual character that made the Kia Soul so successful, and at the same time give the design new impulses”, says Peter Schreyer. “That is why I am so pleased about this prize, because it proves how impressively our design team has performed this task. The new Kia Soul is a lot more mature in appearance, and the bold, distinctive personality of this model is highlighted even more.”
Despite the similarity in appearance to the original Soul, the second-generation model is a completely new car. None of the exterior body panels are carried over, and the interior has also been completely redesigned.
The annual iF product design award has its origins in the ‘Formgerechte Industrieerzeugnisse’ (Good Industrial Design) product shows initiated by Hannover Messe and is now one of the world’s largest design competitions. The iF design award now includes two further competitions (the iF communication design award and iF packaging design award).