New Kia Soul Wins 2014 ‘red dot’ Design Award
The all-new Kia Soul has been awarded a ‘red dot’ design award, following in the footsteps of its first-generation predecessor.
The second-generation Soul was crowned winner in the 2014 ‘Product Design’ category by the red dot jury, the same award earned by the original Soul in 2009.
This is the second major design award for the new Soul, following its success in the ‘iF design awards’ a few weeks ago.
The latest generation Soul was designed at Kia’s California studio under the direction of Chief Designer, Tom Kearns.