New Jaguar Design Studio Unveiled
Jaguar has today revealed its new dedicated design studio in Gaydon, Warwickshire, bringing the entire design team into one purpose-built creative space for the first time in the brand’s 84-year history.
Led by Jaguar design director, Julian Thomson, the new location is claimed to be “the most advanced automotive design centre in the world”, and is built around a central ‘Heart Space’, a collaborative hub that brings together a 280-strong team who will shape future generations of Jaguars.
Designed in collaboration with British architectural consultancy Bennetts Associates, the studio features custom-made clay modelling machines allowing 20 models to be worked on at once, virtual reality systems and an 11-metre 4K digital display wall known as ‘The Electric’.
The floor area of the new space measures over 12,000 m² – an increase of around 33% of the total previous studio spaces based in Whitley.
“The design values and philosophy that were created by Jaguar’s founder, Sir William Lyons, remain the same and this building will allow us to design the very best cars for our customers, far into the future,” says Thomson, who replaced Ian Callum earlier this summer. “The new facility brings the entire design team together in one hugely creative space. We truly believe that inspiration comes from interaction and collaboration.”
The studio in turn forms part of a new Advanced Product Creation Centre that brings design, engineering and production purchasing under one roof for the first time in Jaguar Land Rover’s history. The site is 4,000,000 m², the equivalent to almost 480 football pitches.