Audi is preparing to enter a new era of design – at the 2014 Los Angeles Auto Show, which begins towards the end of next month, the brand with the four rings will present the first show car to bear the visual signature of its new head of design Marc Lichte.
The as-yet unnamed vehicle is predicted to be a four-door model, which will preview the flagship A9 due in 2017. Audi says Lichte has adopted a “highly emotional” and “progressive” design idiom for the concept car.
Lichte was born on August 9, 1969 in Arnsberg in the Sauerland region of Germany. He began his professional career at Volkswagen in 1996 while still a student at Pforzheim University studying transportation design.
After joining the company, he worked as an exterior designer before being appointed head of the exterior design studio in 2006. At Volkswagen, Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.
He was appointed head of Audi design in February of this year.