The new 2019 Ram 1500, which made its worldwide debut at the Detroit Auto Show back in January, has been completely redesigned and reengineered in an effort to pose a greater challenge to the Ford F-150 and Chevy Silverado, the top two sellers, respectively, in the burgeoning U.S. pickup market.
Lighter, longer and wider, with an overall cab length increased by four inches, the designers claim the refreshed Ram 1500 is now the segment’s most aerodynamic pickup, with a drag coefficient of .357; active aerodynamic elements include grille shutters, a front air dam and a four-corner air suspension system that lowers the truck 0.6 inches as it approaches 35 mph.
To further improve fuel efficiency, there’s also an all-new mild hybrid system in both V6 and V8 configurations. Dubbed “eTorque”, it combines a belt-drive motor generator unit with a 48-volt battery pack to enable start/stop function, short-term torque assist and brake energy regeneration. The system is claimed to add up to 90 lb-ft of torque to the 3.6-litre Pentastar V6 and up to 130 lb-ft to the 5.7-litre HEMI V8.
The new Ram 1500 also uses what is being claimed to be the longest, lightest and most efficient frame in the half-ton truck segment. The chassis has reduced weight by 54 kg – 45 kg from the frame alone delivering a maximum payload of 1043 kg and maximum trailer tow capacity of 5783 kg. Overall weight for the 2019 model has been reduced by 102 kg.
Additional chassis details include front brakes measuring 14.9 inches in diameter – which are said to be the largest in the segment.
“The all-new 2019 Ram 1500 delivers a no-compromise approach to the full-size truck segment with strength, durability, technology and efficiency,” claims Ram boss, Mike Manley. “The Ram 1500 stands out as the benchmark in a very competitive segment.”