MINI to Let Customers Design and 3D-Print Car Parts
MINI is set to launch a new 3D printing and computer-based laser lettering service, which it claims will enable car owners to customise their vehicle in a way hitherto unseen on a mainstream production car.
When the new service goes live in the UK this coming March, the initial product range will include parts for the current-generation three and five-door hatchback models, as well as the two-door convertible.
Using a new online store dubbed “MINI Yours Customised”, customers will then be able to transform their MINI into a personalised special by designing their own items. These will include the indicator inlays known as side scuttles, trims for the interior passenger-side dashboard, LED door sills and LED door projectors.
As well as being able to choose between different colours, patterns, surface finishes and icons when designing the products, owners will also be able to add their own text and even their personal signature.
And once a finished product arrives – “within the space of just a few weeks” according to MINI – customers will be able to easily fit items to their vehicle themselves, mostly using a using a simple clip-on mechanism.
The upgraded items will at the same time be fully removable, allowing for customised MINIs to stay on-tend with future additional upgrades or enabling them to be restored to their original specification for resale purposes.