MG Unveils MG3, SAIC Invests in British Design
MG has unveiled the full range of styles for the UK MG3 at its Birmingham-based European Design Centre.
The new car carries forward some of the styling cues first illustrated on the MG ZERO concept car, again designed at SAIC Motors European Design Centre. SAIC, MG’s parent company, is the eight largest automotive company in the world.
The UK studio has just undergone an additional investment and is now more than double its original size. It opened just three years ago in what was then a £5 million capital programme. It’s now the fifth largest automotive design studio in Britain.
An advanced five-axis milling machine, which allows models in clay or hard materials to be produced within 36 hours, is a major part of the latest upgrade and spending on new equipment. It also includes a Visualisation Suite where life-size images of models can be projected onto a giant screen that has 2D and 3D capability.
More than 160 designers at two studios – Shanghai and the MG site in Birmingham – work under the leadership of Anthony Williams-Kenny, SAIC’s current Head of Global Design. Canadian-born Martin Uhlarik heads the European Design Centre in Birmingham.
The style of the MG3 is the work of the 30 design staff and 300 engineers at SAIC’s UK Technical Centre at the MG Birmingham site in Longbridge. Internally, the car will be powered by a 105PS version of the company’s own VTi-TECH petrol engine, joining the MG6 DTi-TECH and TCi-TECH engines in the European family.
The MG3 will become the second in a new generation of MG vehicles to leave the assembly line at the Birmingham factory, following the introduction of the MG6 petrol and diesel range of GT fastbacks and Magnette four-door sports saloons.
Source: MG Motor UK