Earning its fifth spot as a category finalist, and marking the brand’s first visit to the awards podium, Mercedes-Benz has taken the 2015 Concept Car of the Year award with its F 015 design study at this year’s North American Concept Vehicle of the Year Awards (NACVOTY).
Dubbed ‘Luxury in Motion’, the F 015 autonomous concept vehicle – launched at CES in Las Vegas back in January – aims to encapsulate Mercedes-Benz’s vision of autonomous driving in the future where the already limited space in today’s cities becomes ever more restricted.
“The Mercedes-Benz F 015 goes far beyond an interesting redesign — it takes the definition of transportation to a whole new arena,” said juror Bill Schaffer. “That’s what a concept car should do.”
The Concept Car category recognises passenger-centric, long-range prototypes designed to measure market reaction to future features and models. The finalists in this category were the Audi Prologue, the Mercedes Benz F 015, and the MINI Superleggera.