McLaren Sports Series Enters Production
McLaren’s new Sports Series has officially gone into production at the McLaren Production Centre (MPC) in Woking, England.
The first car to be launched in the Sports Series family is the 570S coupe, and this will be followed by the 540C coupe and another bodystyle in 2016. McLaren says it has already taken over 1,000 orders for the 570S coupe.
The start of production of the new Sports Series heralds a new chapter in the short history of McLaren, as well as completing its three tier product strategy of Ultimate Series, Super Series and Sports Series. When the full Sports Series family is complete by 2018, it is forecast to more than double the annual volume of McLaren to more than 4,000 cars per year.
“The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date. The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren model, but will also notice the increased usability and practicality that differentiates it from our existing cars,” said McLaren’s executive director, Jolyon Nash