McLaren Doubles Car Sales in 2016
McLaren has notched a record year of sales growth with a near-doubling of its sales volume year-over-year, selling a total of 3,286 cars in 2016 compared to 1,654 in 2015.
The 99.3 per cent improvement in sales performance also follows the company’s announcement of a third consecutive year of profitability in 2015 and the production milestone of the company’s 10,000th car.
In its first full year of production, the Sports Series family accounted for 2,031 deliveries, the majority of which came from the recently-introduced 570GT and 570S models.
The Super Series also helped boost the company’s sales figures, in large part, due to the 675LT Coupé and Spider models. Having both sold out in a matter of weeks, the limited production, higher-performance derivatives of the Super Series started production in mid-2015 but continued through 2016. In total, 1,255 Super Series cars were sold in 2016.
Geographically, North America continued to be McLaren’s single largest market with deliveries of 1,139 cars, a 106% increase over 2015. Europe ended 2016 selling 996 cars in total, an increase of 153% whilst the rapidly-developing market in China sold 228 cars in total. The Asia Pacific region grew by 90% while the newly combined Middle East, Africa and Central and South America region grew by 69%. In addition, the global footprint of the McLaren retailer network expanded further with new dealer facilities opened in Bristol in the UK; Boston and Palm Beach in the USA; the Gold Coast in Australia; and Fukuoka in Japan.
2016 also represented a transition year for the McLaren Production Centre in Woking – the only location where the brand’s cars are manufactured. January marked the announcement of a second shift within the facility, said to have been created due to the global demand for the new Sports Series models. A total of 250 new jobs were created during the first half of 2016 for the second shift within the manufacturing, quality and logistics departments. This took capacity at the Production Centre from 10 cars per day to 20 cars per day, and an annual capacity of around 5,000 cars. Today, around 90% of all cars built within the McLaren Production Centre are exported.
“2016 was a remarkable year for McLaren Automotive. We’d planned it to be a year of considerable growth, thanks to the first full year of Sports Series production, but it’s surpassed even our own optimistic expectations, having seen development in all regions,” says company CEO, Mike Flewitt. “We’ve also invested significantly in our future. The launch of the second shift at the McLaren Production Centre this time last year gives us the capacity for future volume increase and in March, we launched Track22, our six-year business plan, that demonstrates the longer-term future for the company, with 15 all new cars or derivatives planned between now and 2022.”