McLaren says it has achieved another record year of sales growth, selling a total of 3,340 cars in 2017.
The British manufacturer attributes around two-thirds of sales to the Sports Series family, the vast majority of which are said to be new buyers to the brand, with the rest coming from the Super Series.
The Sports Series range accounted for 2,119 deliveries, up from 2,031 in 2016. Following the unveiling of the 720S in March, Super Series sales reached a total of 1,221 cars sold – nearly the same as 2016’s figure despite only six months of delivery.
Geography-wise, North America continued to be McLaren’s single largest market with deliveries of 1,234 cars, up from 1,139 cars in 2016.
This latest news follows the 2017 introduction of new models in each of the established three product families; the 570S Spider (pictured above) was added to the Sports Series, the 720S replaced the 650S in the Super Series while the track-concentrated Senna joined the Ultimate Series.
Last October McLaren was also announced as Britain’s leading mid-market growth company in a national survey. The brand was unveiled as the number one company overall in The Sunday Times Top Track 250 league table, which ranks some of Britain’s biggest companies by sales, growth and profitability.
The McLaren Production Centre (MPC) in Woking, Surrey, is currently building up to 20 cars a day, while construction is also underway on the new McLaren Composites Technology Centre in Yorkshire.
