McLaren Announces Record Global Sales
McLaren has revealed global sales of its supercars rose to 4,806 cars in 2018 with sales up 43.9 per cent over the previous year.
North America, which represents McLaren’s biggest single market and over a third of global sales, surpassed the 5,000 cars sold mark since sales started in 2011 and achieved another year of record growth.
European sales rose 44.2 per cent but the biggest leap was seen in China at 122.5 per cent growth following the introduction of the 570S Spider and 720S. China is now said to account for almost 7 per cent of total global sales.
McLaren’s UK domestic market, meanwhile, achieved a 49.2 per cent year-on-year growth.
The company celebrated building its 15,000th car in the summer at the McLaren Production Centre (MPC) in Woking, Surrey, where it achieved over 20 cars a day with production exported to over 30 markets.
In addition to the 600LT and Senna hypercar, 2018 also saw the launch of the first two of 18 new McLaren products or derivatives under the brand’s £1.2bn Track25 business plan, namely, the Speedtail and, most recently, the 720S Spider.
Growth was further buttressed by an increase in retailers with openings in Bellevue, Washington and Troy, Michigan in North America, a second site added in Tokyo plus new sites in Sao Paulo, Guangzhou in China and Leeds and Hatfield in the UK. The brand is now retailed in a total of 32 markets with the additions of Riga in Latvia and Warsaw in Poland.
McLaren’s in-house bespoke division, McLaren Special Operations (MSO), which undertakes special vehicle commission and customisation, also saw its order book triple in 2018.
In November, the company opened its second ever facility, the £50m McLaren Composites Technology Centre in Yorkshire.
“Record sales highlight what a momentous year 2018 was for McLaren Automotive when over 4,800 cars left our Production Centre. That compares to 1,650 in 2015 showing the remarkable expansion in just three years as we work to consolidate growth to 6,000 cars a year by the end of our Track25 business plan,” says company CEO, Mike Flewitt.