The McLaren 720S has added to its trophy haul by winning the top ‘Best of the Best’ category of the 2018 Red Dot Design Awards.
It is the second time that a new McLaren has picked up the design award, following the recognition of the 570S Coupé back in 2016.
The second-generation Super Series provides a new interpretation of McLaren’s current design language, with a focus on aerodynamic principles and was singled out by the 40 international judges for its “innovative symbiosis of aesthetics and function”.
Since its unveiling at the Geneva motor show last year, the 720S has bagged numerous awards as well as five-star reviews from ‘opinion leaders’ within the automotive media.
For example, in the UK alone, it was named EVO Car of the Year 2017, BBC TopGear Magazine Supercar of the Year 2017, BBC TopGear Magazine Performance Car of the Year 2017 and CAR Magazine Performance Car of the Year 2017.
It has also made a big impact over in North America – currently McLaren’s largest global market – where it received the Road & Track 2018 Performance Car of the Year award, was voted as an Automobile All Star, received a Car and Driver Magazine Editor’s choice, was Du Pont Registry’s 2018 Car of the Year and also the fastest ever car tested by Motor Trend at their Willow Springs Raceway test facility.
“To have the McLaren 720S design recognised as the Best of the Best by the Red Dot Awards jury is a great honour for us,” says Rob Melville, design boss at McLaren. “McLaren is always brave in its approach and the 720S is the perfect expression of that innovative culture. The number of various design, product and engineering awards received by the car is a real testament to the quality of the team back in Woking and highlights the irresistible, all-round appeal of this incredible vehicle.”
