Mazda has picked up three awards at this year’s Automotive Brand Contest. The company’s global design team, Mazda CX-3 and Bike by KODO concept were honoured at an award ceremony at the Städel Museum in Frankfurt.
The contest, which focuses on product and communication design, is sponsored by the German Design Council and has 15 regular and four special award categories. Winners in each category are selected by a jury of journalists and designers.
Mazda design team accepts ‘Team of the Year’ award
Mazda’s global design team received the Team of the Year award, which is presented for “innovative and consistent brand design”. With design studios in Japan, the U.S. and Germany, the team has created a number of vehicles based on the KODO design theme that has found expression throughout the entire Mazda line-up in recent years.
A member of the German Design Council said, “Unlike other companies’ design strategy [KODO design] is not supposed to define a form language, and so Maeda always encourages his designers to propose something that would exceed his expectations.”
The Mazda CX-3, a compact crossover SUV that went on sale this year, was named Best of the Best in the Exterior Volume Brand category, while the Bike by KODO Concept track racer displayed during Milan Design Week in April was recognised in the Parts & Accessories category.