Maserati Collaborates with Royal College of Art and Fiat on Car Design Project
Students of the Royal College of Art (RCA) had the opportunity to listen to one of the most influential exponents of Italian and global car design Lorenzo Ramaciotti, Head of Global Design Fiat-Chrysler, this week as part of the Fiat initiative entitled the “Two of a kind” project.
The project challenges the Vehicle Design students at London’s RCA to explore how two of Fiat’s most iconic models, the Fiat 500 and the Fiat Panda, might look in the future.
With this in mind, Lorenzo Ramaciotti, delivered a lecture on “The Roots of Italian Car Design”, describing how Italian design has built a worldwide reputation through projects for many manufacturers from all continents.
On display outside the RCA were examples of Maserati and Alfa Romeo’s latest products, with the flagship Maserati Quattroporte saloon along with the Maserati GranTurismo Sport and an Alfa Giulietta Sportiva, which the students were able to examine up close.
This will serve the students of the “Two of a kind” project to develop and enrich their own knowledge by delving further into the three concepts of the legacy of Italian car design: sportiness-dynamism, elegance-balance and character-personality. With knowledge of the roots of the history, in an international context with students from all over the world, it will be particularly useful to imagine how to build its evolution into the future.
From left to right: Andrea Mocellin, Lorenzo Ramaciotti and Andreas Wuppinger
The students of the Royal College also had the opportunity to present their initial research on the “Two of a Kind” project to Lorenzo Ramaciotti and fellow designers from the Centro Stile in Turin, Andreas Wuppinger and Andrea Mocellin.
In their set teams, the students each took the floor presenting their initial ideas and research, explaining their approach and design strategies which they will apply to their chosen vehicle. The designers then gave each team constructive feedback to help them in the next stages of the project.
In the next lecture, in late October, Marco Tencone, Head of Design for Maserati and Alfa Romeo, will give an in-depth study into the typical forms of Italian design.