Lotus has opened a new showroom in Dubai called Lotus Dubai. The new retail space is the latest showroom in the Lotus Cars Middle East portfolio, the first Lotus showroom in Dubai, and commences a new plan to strengthen the Lotus brand across the region.

Established in partnership with UAE business conglomerate Al-Futtaim Group, Lotus Dubai was officially opened by Lotus boss Aslam Farikullah and Len Hunt – the current president of Al-Futtaim Group’s automotive division.

Lotus says demand for its sports cars in Dubai and throughout the UAE is at an all-time high, and that the team at Lotus Dubai anticipate a strong start to trading with the Lotus Evora and Lotus Evora S being joined by the Lotus Exige S in 2014.

The Lotus Dubai service centre facility, located close to the Lotus showroom will cater for all aftersales needs, with customers provided with a drop-off/pick-up service directly from the showroom in Dubai Festival City.

Official Opening of Lotus Dubai: Len Hunt (left) and Aslam Farikullah (right)

Aslam Farikullah said, “The UAE is an important and strategic market with great potential for Lotus. With Lotus Cars Middle East and Trading Enterprises, we will introduce customers in Dubai and the UAE to the world of Lotus, one of high performance, award winning cars with world-class ride and handling, and to our brand which is synonymous with motorsport and Formula 1 – both historically and today.”

Len Hunt, also commented, “Al-Futtaim has built strength and credibility in delivering great customer experience through its well established automotive operations in the UAE. We are confident, excited and proud to exclusively introduce the globally recognised brand of Lotus to this market.”

Source: Lotus

Tags: Al-Futtaim Group, Aslam Farikullah, Len Hunt, Lotus Dubai, Middle East, UAE