SsangYong’s new LIV-2 concept, unveiled at the Paris motor show, heralds a new design language and future product development strategy for the Korean brand.
Known internally as the development project Y400, the LIV-2 is the next iteration from the LIV-1 concept showcased at the Seoul motor show back in 2013.
In the same way that the XIV and SIV concept cars previously presented the company’s ideas for both sub-compact and compact SUVs, the LIV-2 indicates the direction being taken for mid-size D-segment and full size E-segment SUVs.
The LIV-2 is therefore being described as an “executive SUV” that has been strategically developed to take the brand into new areas of the market.
The designers say the LIV-2 also aims to demonstrate something called “Dignified Motion”, representing the next stage of SsangYong’s “Nature-born 3 Motion” design language.
In real-world terms, the new design study more than likely previews the next generation Rexton, which currently serves as the brand’s flagship model. The refreshed version is expected to launch next year.
Under the bonnet, the LIV-2 is powered by SsangYong’s own 2.2 litre Euro 6 diesel engine that delivers a maximum torque of 310 lb-ft within the range of 1,500 – 2,500 rpm. The engine is matched to a Mercedes-Benz 7-speed automatic transmission.
A newly developed petrol 2.0 litre GDi turbo engine is also available.
Safety and technology features, meanwhile, include the addition of no less than nine airbags and an autonomous emergency braking system.