Lamborghini Sets New Sales Record in 2016; Urus SUV Confirmed for 2018
Lamborghini has revealed it had a bumper 2016 led by success in the USA. The Italian manufacturer increased worldwide sales by seven per cent from 3,245 to 3,457 units. As a result, sales grew for the sixth consecutive year.
Turnover also went up, exceeding 900 million euros ($982 million) for the first time – from 872 million euros to 906 million euros to be precise. That’s a percentage increase of, roughly, 4%.
All major sales regions EMEA (Europe, Middle East, Africa), America and Asia Pacific are said to have set new records and contributed to the sales growth for the luxury sportscar brand from Sant’Agata. However, the USA remained the largest single market with 1,250 units sold.
2016 was also the most successful yet in Lamborghini’s history for V10 sales. A total of 2,353 units (up from 2,242 in 2015) of the Huracán Coupé and Spyder were delivered to customers. The twelve-cylinder model Aventador increased from 1,003 units in 2015 to 1,104 units in 2016.
In 2016, a total of five new models were launched. The Centenario Coupé and the Centenario Roadster were presented as a limited series in memory of the anniversary of company founder Ferruccio Lamborghini. Other special series included the Huracán Avio and the Aventador Miura Homage, which was created to mark the fiftieth anniversary of the Miura. The new Huracán Rear Wheel Drive Spyder was launched in November at the L.A. motor show. At the end of 2016 the new Aventador S was also revealed.
And company bosses are expecting bigger and better things next year. Starting from 2018, the Urus will become the third model to join the brand’s product range. The new SUV will also double production capacity of Lamborghini’s Bolognese-based factory to 7,000 units per year.
“This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy,” says Stefano Domenicali (pictured below), the current CEO of Lamborghini and former Scuderia Ferrari team boss. “This is a real team achievement and it is all the more remarkable as we are at the same time preparing not only for new models in our super sports car range, but for a company-wide quantum leap in our product portfolio – the third model line.”