For the fiscal year ending 2017, Lamborghini claims to have achieved new historic sales landmarks.

The Italian super sports car brand has seen worldwide sales increase by ten per cent from 3,457 to 3,815 units. Sales grew for the seventh consecutive year and have therefore almost tripled since 2010, when the company sold just 1,302 units.

As a result, turnover has exceeded one billion Euros for the first time in Lamborghini’s history, increasing from 906 million Euros to 1,009 million, representing a boost of 11%.

In preparation for the market introduction of its third model line, the Urus SUV, the company’s total headcount in 2017 also increased from 1,415 to almost 1,600 employees.

“Lamborghini realised another record year and we are once more outperforming our financial objectives. This was achieved while mastering an unprecedented double challenge: preparing for new models in our super sports car range, while simultaneously doubling production capacities at our headquarters in Sant’Agata Bolognese, heralding a quantum leap in our product portfolio,” says company boss, Stefano Domenicali.

Compared to the previous year, Lamborghini also says it set historic sales records across the globe: EMEA (“Europe, Middle East, Africa”) saw a sales rise of 18%, with 1,477 cars sold; in North America there was a 4% increase, with 1,338 vehicles sold; and Asia Pacific witnessed a 9% boost, with the sale of exactly 1,000 cars.

With 1,095 units the USA turned out to be the Italian brand’s largest single market, followed by Japan (411), the UK (353), Germany (303), Greater China (265), Canada (211) and the Middle East (164).

And both major model lines – V12 and V10 – achieved record sales. For example, shipments of the V12 Aventador grew by 6% from 1,104 to 1,173 units, while the sales increase of the V10 Huracán was even stronger, growing by 12% from 2,353 to 2,642 units.

With the new Urus, meanwhile, which was unveiled at the very end of last year, Lamborghini also saw its production site in Sant’Agata Bolognese double in both size and capacity.

Tags: car sales, Lamborghini, luxury, Stefano Domenicali